Our Story

From beginner guides on engine care to professional detailing tips, Gold Eagle Company is your one stop shop for everything automotive, boat, small engine & powersports. We’re driven and committed to protecting and preserving the things you love.
Brant Sarkisian Hired As Gold Eagle Co.’s Senior Director of Private Brand Sales

Chicago, Ill. — Sept. 19, 2022 — Gold Eagle Co. is naming Brant Sarkisian as Senior Director of Private Brand Sales. He brings 12 years of experience to the position, where he will be responsible for developing relationships with potential

Gold Eagle Co. Recognized for Safety Excellence

By Mike Cuzzo, Director of Operations, Gold Eagle Co. Gold Eagle Co. has been recognized by the Worker’s Compensation Trust of Illinois (WCTI) for our excellent safety record for the Fourth Quarter of 2021.  Out of 52 WTCI member companies

Lean Six Sigma Black Belt Certifications Demonstrate Team Member Development

By Manny Castaneda, Continuous Improvement Manager As we prepare to celebrate our 90th Anniversary, we reflect on where we began and where we are today. Through decades of changes and adaptation, Gold Eagle Company has always understood the importance of

Gold Eagle Co. Announces Focus on Innovation Ahead of 2022 90th Anniversary

By Marc Blackman, CEO. Innovation at Gold Eagle is more than developing new products. When we find new solutions to current problems or improve internal processes that optimize key resources, we are demonstrating innovation. In our evolution as an organization,


https://youtu.be/d5NbP6emJZ0 Gold Eagle Co.’s EAGLE Squad and the Armin & Esther Hirsch Family Foundation are proud to announce the Chicago Autism Project as the recipient of an annual non-profit support grant which will foster the Project’s mission of “Helping create


By Marc Blackman, CEO Congratulations to Dr. Jeff Jankowski, professor of chemistry at North Central College, who became the first recipient of the Horizons by Gold Eagle “Agile Innovator Award.” He has been recognized for his commitment, innovative mindset, and


Gold Eagle Co.’s latest Women in Leadership event featured a Women’s Power Brunch focusing on “Workplace Leadership:  The Power of Delegating” and “Knowing Your Business:  Positioning Yourself for Leadership & Advancement.” 25 Gold Eagle women leaders gathered for inspirational presentations


Gold Eagle Co. is proud to be recognized by the Loyola University Chicago Family Business Center for their efforts to protect their workforce, provide leadership and serve the community during the COVID-19 pandemic. Read the full story HERE. The Loyola


By Marc Blackman, CEO With very mixed feelings, I have both the honor and responsibility to announce the retirement of Bob Hirsch. With great pride for what the company has accomplished and confidence and enthusiasm for where Gold Eagle® is


Gold Eagle Chicago Story – This is Who We Are For Marc Blackman, CEO of Gold Eagle Co., a Chicago-based manufacturer and distributor of specialty chemicals, automotive aftermarket fluids and additives such as HEET® and STA-BIL®, Conscious Capitalism was confirmation


Gold Eagle Co. featured Chapman & Co. Leadership Institute Founding Partner Matt Whiat as a keynote speaker on the topic of Perseverance as we navigate through the COVID-19 pandemic and rededicate ourselves to our purpose of helping people preserve and


Gold Eagle is proud to support Earn with a Purpose, a not-for-profit organization that provides employment for individuals with diverse developmental abilities. Earn With a Purpose is building a collaborative community of employees and supporters, which include families, volunteers, mentors,


Family Business CEOs to Watch 2020 Originally Published October 26, 2020 We recognize family and non-family chief executives who are leading their businesses with a view toward long-term success. This year, business leaders in all sectors were tested as the


Claribel Cana-Aviles is a COVID-19 survivor.   “My mom had it first. Two days later I got it. Two days later, my boyfriend had it,” said Claribel.  The domino effect had Claribel worried about her other family – her Gold Eagle

Heroes’ Hand Sanitizer Compliant With WHO & FDA Guidelines

By Marc Blackman, CEO Heroes’™ Hand Sanitizer from Gold Eagle Co. is using an approved World Health Organization (W.H.O.) ethanol-based formula. A formula that comes with a scent that can resemble a sweet-smelling whiskey or tequila. It smells like this


By Marc Blackman, CEO I am proud to announce that Gold Eagle Company, is now producing Heroes’™ Hand Sanitizer to help keep Americans safe and healthy during the coronavirus crisis. There are many heroes in times of crisis, and we

Gold Eagle Hosts Women’s Leadership Summit: Empowerment. Innovation. Career Development.

Gold Eagle Co. recently hosted our first Women’s Leadership Summit which featured workshops, keynote speakers and discussions on topics including communications, career development, and leadership.  Gold Eagle is committed to the professional and personal growth of our women team members

Linda Santiago: Advocate In Balance

Linda Santiago is an advocate in balance.  As a Team Leader in Gold Eagle Co.’s Customer Advocacy Department she serves as a champion of our customers every day.  As an advocate for her three children, Linda advocates for them at

Crushers Club Honored As Hirsch Foundation Beneficiary

(Y)our EAGLE Squad has selected Crushers Club as a 2020 Armin and Esther Hirsch Foundation beneficiary and is proud to partner with this Chicago-based non-profit that restores high-risk youth to a path of maturity by using boxing, peer mentoring and

STA-BIL Lawn Mower Racing Featured on NBC Today Show

On April Fool’s Day 1992, Gold Eagle Co. and STA-BIL® brand created the U.S. Lawn Mower Racing Association (USLMRA) as part of our mission of Preserving and Protecting the Things You Love. For more than 25 years, STA-BIL® Lawn Mower

Gold Eagle Obtains ISO 9001:2015 Certification

By Marc Blackman, CEO Gold Eagle Company is proud to announce the achievement of ISO 9001: 2015 Certification for the design, development, manufacture, marketing, sales and distribution of premium chemicals for the automotive, marine, outdoor living, outdoor power equipment, household,

Gold Eagle Honored by Private Company Director Magazine

Gold Eagle Co. has been honored as one of six boards for excellence in governance by Private Company Director magazine. The awards honor private firms whose boards demonstrate best practices in structure and performance. Directors at these companies ensure that

Hirsch Learning Center Opens

By Marc Blackman, CEO To remain a vibrant, healthy and forward-thinking business, it is crucial to have a well-trained and engaged workforce. Continuous improvement of our people and processes have been at the heart of Gold Eagle Company since it

2019 Team Member Appreciation Week

By (Y)our Eagle Squad In April, 2019 we held our second annual Team Member Appreciation Week.  The week was highlighted by a companywide breakfast, jacket giveaway and festive luncheon along with each department recognizing their teams. Appreciation for each other

Ernesto Balderas Retires From Gold Eagle

After 17 years with Gold Eagle Co., forklift driver Ernesto Balderas has retired.  Ernesto’s career at Gold Eagle was celebrated at a retirement luncheon at the Distribution Center in April 2019 when he was recognized for his tireless dedication to

Gold Eagle Conducts First Culture Kaizen

By Vanessa Godina Leveraging our culture and empowering our people to become entrepreneurs and leaders of the business is at the core of our Strategic Plan. Achieving these goals is often predicated on providing meaningful suggestions.  The Gold Eagle Suggestion

Salisia Webber: 2018 Team Member of the Year

In the digital and ecommerce arena the pressure is intense, the work is demanding and the tasks are unrelenting.  There is no rest, there is no downtime, there is no margin for error and the stakes are high.  Key Performance

Sonny Mendiola: 2018 Leader of the Year

Sometimes leadership is obvious and we are awash in the inspiration it provides.  Other times leadership is more subtle, with solid consistency and long-term impact delivered in an understated manner. Sonny’s Mendiola has a positive, can-do attitude and passionate commitment

Salisia Webber: Dedicated To Social Justice

Salisia Webber’s  expertise in ecommerce is only one of the talents and passions she brings to Gold Eagle Company.  Social justice, homelessness, human trafficking and domestic violence are just some of the causes she is dedicated to along with a

2018 Holiday Food Drive

Our 2018 Holiday Food Drive to benefit Esperanza Community Services was a resounding success.  Let’s take a look and enjoy the happy totals!

Eagles & Lions: Soaring To New Heights

By (Y)our EAGLE Squad The Lions of William H. Seward Communications Arts Academy hosted our EAGLE Squad for ceremonies to mark the support of an iconic Chicago public school standing proudly in Chicago’s famous Back of the Yards community since

Innovation In Action: 360* 3D Product Imagery

Gold Eagle Co. is proud to be the first automotive company to use 360* spin imagery and 3D visual content creation from Snap 36. Snap36 is the leading rich product content solution for retailers and brands, enabling them to improve

Gold Eagle Co. Opens Doors, Opens Minds

Gold Eagle Co. is dedicated to American Manufacturing.  This dedication was on full display in October 2018 during Manufacturing Day. Students from the City Colleges of Chicago Richard J. Daley College Department of Advanced Manufacturing visited Gold Eagle for plant tours and

Gold Eagle Celebrates Customer Service Week

By Darlene M. Pouk, Director of Customer Advocacy, Gold Eagle Co. National Customer Service Week was established by the International Customer Service Association (ICSA) in 1984 and proclaimed a national event by the U.S. Congress in 1992. National Customer Service

Gold Eagle Co. Hosts Manufacturing Day

By Marc Blackman, CEO Gold Eagle Co. In early October, Gold Eagle Co. participated in the 2018 Manufacturing Day presented by the National Association of Manufacturers and the Manufacturing Institute as part of Manufacturing Month in the State of Illinois.

STA-BIL 60th Celebration

At Gold Eagle Company, we love to celebrate!  We love to celebrate our people, our culture our customers and the folks who we help preserve and protect the things we love. We recently celebrated the 60tth Anniversary of our iconic

Disabled Lawn Mower Racer Is One-Handed Wonder

STA-BIL Series Lawn Mower Racer Jeff Surrell, “Egore” has not let cerebral palsy slow him down, and has been part of Gold Eagle’s family of racers for 24 years.  “I like to prove that even with a handicap, you can

Megan Donnally, Brand Marketing Intern

Brand Marketing is a key focus area for Gold Eagle Co. and allows our interns to gain valuable experience.  Meet Megan Donnally, Brand Marketing Intern.

Emily Kace, Human Resources Intern

Gold Eagle Co. offers internships in areas including Human Resources. Meet Emily Kace, Human Resources Intern.

Marc Blackman, Curious Conscious Capitalist

In this episode of Conscious Capitalism Chicago’s podcast, host Tom Yorton talks with Gold Eagle CEO, Marc Blackman, about how to “Lead with Purpose and Be Your Values.” This 85-year-old family business needed to rethink its ‘go to market’ strategy

Tiana Grande, Digital Marketing Intern

Gold Eagle Co. offers internships in areas including manufacturing, marketing and operations. Meet Tiana Grande, Digital Marketing Intern.

Gold Eagle Featured in Made In Chicago Museum

Gold Eagle is proud to be included in The Made-in-Chicago Museum, a historical research project focused on collecting, documenting, and celebrating the “everyday objects” produced during Chicago’s 20th century industrial heyday. Read the story about Gold Eagle Co.’s history and

Nahiyan Chowdhury, Manufacturing Intern

Meet Nahiyan Chowdury,  aspiring manufacturing professional from the Illinois Institute of Technology.  Gold Eagle Co. is proud of manufacturing career opportunities available for our products Made In America.

The Evolution of Gold Eagle’s Culture

“We have to continue to evolve,” Marc Blackman, CEO of Gold Eagle Co..  “We need to be more entrepreneurial and empower our people.  You don’t need to have a title nor be a manager to be a leader.”

Annual Summer Fiesta

Check out more photos on Facebook.

Tommy Mai: Manufacturing Engineer

Tommy Mai recently joined Gold Eagle as a Manufacturing Engineer after graduating from the Illinois Institute of Technology, choosing Gold Eagle for our family culture and products Made In America.

The Power of Meaningful Suggestions

The Power of Meaningful Suggestions By Marc Blackman At Gold Eagle, we often talk about work place culture, finding your purpose, innovation, continuous improvement and leadership.  We also talk about putting people first.  Indeed, one of Gold Eagle’s core values

June 2018 Town Hall Meetings Hosted by CEO Marc Blackman

June 2018 Town Hall Meetings Hosted by CEO Marc Blackman By Marc Blackman About eight years ago we started a quarterly Town Hall Meeting program to allow me to meet with all Gold Eagle Team Members to explain the state

Esperanza Community Services Honors Gold Eagle Co.

Esperanza Community Services Honors Gold Eagle Co. By (Y)our EAGLE SQUAD In Spanish, Esperanza means hope.  In English hope means the feeling that what is wanted can be had or that events will turn out for the best. At Esperanza

2018 Team Member Appreciation Week

2018 Team Member Appreciation Week By (Y)our EAGLE SQUAD For the first time in two decades Gold Eagle Co. did not hold our annual Employee Appreciation Week. For the first time in our 85 year history, Gold Eagle Co. held

Fighting Cancer On Lucky Friday The 13th

As a survivor of ovarian cancer, every day is lucky for EAGLE Squad member Vanessa Godina.  But Friday the 13th of April was especially lucky for all of us at Gold Eagle Co.   Fighting Cancer On Lucky Friday The

David Gutierrez, Innovation Engineering Manager

Gold Eagle Co. is proud of our in-house Product Innovation Lab, where the formulations for our award-wining products are created.  “The Gold Eagle story starts in our innovation lab,” says David Gutierrez, Innovation Engineering Manager.  “The trust and quality that

Jesse Stutler: Manufacturing Manager and Team Member of the Year

Jesse Stutler leads a manufacturing team dedicated to continuous improvement, best practices, quality and team member empowerment.  Under Jesse’s leadership, Gold Eagle Co. is able to meet and exceed customer needs in a rapidly changing marketplace.  Jesse is also a

STA-BIL®: Science behind the Technology

STA-BIL®:  Science behind the Technology Innovation Engineering Manager, Chris Kabana, Ph.D. discusses STA-BIL® brand quality, integrity and chemistry and highlights some of the many OEM endorsements that prove STA-BIL® is America’s Number 1 fuel stabilizer and ethanol treatment. 

Target Corporation Visits Gold Eagle Co.

In early 2018, we welcomed Target Corporation CEO Brian Cornell and his team to Gold Eagle to collaborate about corporate culture, purpose driven companies and transformation.  Target heard about our involvement in Conscious Capitalism and our dedication/success as a purpose

Tyler Rossdeutcher: 2nd Generation National Sales Manager

National Sales Manager Tyler Rossdeutcher grew up with Gold Eagle.  As the son of the late Kevin Rossdeutcher, Tyler proudly carries is father’s legacy by delighting customers and living the Gold Eagle culture.

CEO Marc Blackman Featured in INC.

Every day you are being assessed. This successful CEO shares how to rise to the challenge… always. In this article from INC., Gold Eagle CEO Marc Blackman shares 10 recommended practices for proving yourself to the gatekeepers of your success.

2018 “Big Game Party”

The EAGLE Squad is a group of Gold Eagle Team Members who create fun and meaningful activities for Gold Eagle, local non-profits and the communities we serve.  The 2018 “Big Game Party” featured food, fun and camaraderie and showcased our

Ernesto Balderas

Name: Ernesto Balderas Number of Years with Gold Eagle:16 years. Fork Lift Driver. Current Role At Gold Eagle: I pick orders and do the best I can to satisfy our customers, because I know I am also a customer when I

2017 Oscar Party Video

Video Awards Honor Gold Eagle’s Commitment to Safety This video features a Red Carpet & Awards Ceremony hosted by Gold Eagle’s Safety and Regulatory Compliance Department to honor our Team Members’ commitment to safety.

Gold Eagle Chairman Bob Hirsch Celebrates 60th Anniversary

During Gold Eagle’s 85th year in business, our  Chairman Bob Hirsch celebrated his 60th  anniversary with the company his father, Armin, started in a Chicago storefront in 1932.  Happy anniversary, Bob, and thank you from your Gold Eagle family!

2017 GE Leaders of the Year

Each year, Gold Eagle Co. honors our Leaders of the Year. Here, CEO Marc Blackman recognizes four leaders for the commitment to our core values, culture and commitment to excellent: Francisco Dominguez, Product Analyst, Don Collins, Sr. Business Analyst, IT,

Thoughts on 2017 Conscious Capitalism CEO Summit

By Marc Blackman, CEO Gold Eagle Co. In the fall of 2017, I returned to the annual Conscious Capitalism CEO Summit, a meeting of business leaders from diverse industries with like-minded values and business philosophies.   Each year I return fired

The Gold Eagle Brand

THE GOLD EAGLE BRAND “Although we’re best known for iconic American brands including STA-BIL, HEET, 303 Products and most recently TriNova, we do have a Gold Eagle brand, but most folks don’t know this.  I’d like that to change.” Read