About Us

Driven To Protect & Preserve The Things You Love

Armin Hirsch started Gold Eagle with a small Chicago storefront, and a vision to produce only the most innovative automotive chemicals. In 1932, Hirsch’s business focused on preventing and curing the toughest engine problems. Since then, Gold Eagle has evolved beyond the engine to offer complete protection for all the things you’re passionate about—from cars to boats to recreation equipment to patio furniture and more. With millions of satisfied customers, it’s hard to believe the company behind some of the world’s most trusted automotive brands started as a one-man operation. See how Armin Hirsch’s small business grew into the Gold Eagle of today in our detailed timeline video.


Amid all the changes, what’s stayed the same is what really matters. Gold Eagle’s story has always been, and always will be, defined by a core mission and set of values that we take very seriously. Our products are carefully tested to ensure they do exactly what the label says they will, and each bottle is backed by an unconditional money-back guarantee.