About Us

Driven To Protect & Preserve The Things You Love

Armin Hirsch started Gold Eagle with a small Chicago storefront, and a vision to produce only the most innovative automotive chemicals. In 1932, Hirsch’s business focused on preventing and curing the toughest engine problems. Since then, Gold Eagle has evolved beyond the engine to offer complete protection for all the things you’re passionate about—from cars to boats to recreation equipment to patio furniture and more. With millions of satisfied customers, it’s hard to believe the company behind some of the world’s most trusted automotive brands started as a one-man operation. See how Armin Hirsch’s small business grew into the Gold Eagle of today in our detailed timeline video.


Amid all the changes, what’s stayed the same is what really matters. Gold Eagle’s story has always been, and always will be, defined by a core mission and set of values that we take very seriously. Our products are carefully tested to ensure they do exactly what the label says they will, and each bottle is backed by an unconditional money-back guarantee.


As an organization, Gold Eagle is committed to offering best in class experiences to our team members, customers, and consumers. We strive for balance, engaging in activities to refresh the mind, sustain the body, and nurture healthy relationships. As we are constantly improving upon ourselves to create value, we take the time to ask questions and challenge the status quo. We are well known for our exceptional customer service, and consistently go the extra mile to ensure happiness and satisfaction with our products.

Our goal is to perform above expectations, delivering quality and integrity with everything that we do. When it’s hard, when no one is watching, when a tough decision needs to be made; we do the right thing. We pride ourselves on acting in the best interest of all Gold Eagle stakeholders, through goodwill and honesty.