Brant Sarkisian Hired As Gold Eagle Co.’s Senior Director of Private Brand Sales

Chicago, Ill. — Sept. 19, 2022 — Gold Eagle Co. is naming Brant Sarkisian as Senior Director of Private Brand Sales. He brings 12 years of experience to the position, where he will be responsible for developing relationships with potential customers, penetrating new market segments, and leading the private brand division to exceed quarterly sales targets.

“The opportunity for growth here [at Gold Eagle Co.] is incredible,” said Sarkisian. “When you combine the 90-year history, family roots, and strong position in the aftermarket automotive space, there’s a lot of potential to grow the private brand business quickly.”

Sarkisian joins the team after spending eight years and four months within the sales division of aftermarket automotive manufacturer PLZ Corp. He held a few positions during his tenure with the company, most recently as Director of National Accounts.

His previous experience at PLZ Corp and AJ Adhesives taught Sarkisian the importance of being a professional salesperson, how to provide customers with tangible solutions, and challenging consumers to think about solving difficult problems by offering an honest perspective.

“I think it’s important to be able to look a customer in the eyes and ask, ‘Have you tried it this way?’ to get outside of your normal way of thinking,” said Sarkisian. “Sometimes there’s a better way to accomplish your goals outside of remaining with the status quo just because it’s comfortable.”

Sarkisian brings relevant market expertise to the private label division, specifically within automotive retail, heavy-duty OEM, and functional fluids. He plans to evaluate current market segments that Gold Eagle Co. has yet to penetrate within his first 90 days of employment and provide a strategic plan to gain market share in verticals the company hasn’t covered before.

“It’s important to look outside the bread and butter of what Gold Eagle has been because the capabilities are there,” said Sarkisian. “I want to look at the groundwork of what’s already been laid here and take all of the resources we have to try and figure out where they fit into other promising verticals, like the RV market, for example.”

Beyond the private label division, Gold Eagle Co.’s brand portfolio includes 303 Products, LSI Chemical, STA-BIL, and TriNova. Being “driven to protect and preserve the things you love” is the company’s mantra, and Sarkisian will make a tremendous impact to bring that concept to life within the private label arm of the business.




About Gold Eagle Company

Founded in 1932, Gold Eagle® Co. is a family-owned and operated manufacturer of performance chemicals and surface treatments. The company has a portfolio of industry-leading brands, including STA-BIL®, 303® Products, TriNova®, and HEET® Gas-Line Antifreeze and most recently LSI Chemical®. As the company celebrates 90 years of business, they are committing to the future by creating modernized products for the automotive, marine, outdoor power equipment, RV, sporting, and homecare markets. All Gold Eagle Co. brand products are manufactured and marketed in-house at its headquarters in Chicago, Illinois.


For more information, press only:

Howard Donnally, Chief Growth Officer

Phone: (773) 326-6338


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