Gold Eagle Co. Kicks Off Its New Partnership with Mecum Auctions in Kissimmee, FL

January 14, 2016 (CHICAGO, IL) – Gold Eagle Co., makers of America’s #1 selling brand of fuel stabilizers and ethanol treatments, STA-BIL®, and 303®Products’ leading line of premium protectants and cleaners, is kicking off its partnership with Mecum Auctions, the world’s largest collector car auction company, at the Mecum Auction this weekend in Kissimmee, Fla.—the company’s largest event of the year. Through this new multi-year partnership, Mecum will feature a series of educational and engaging events for viewers at home as well as for event attendees, including a brand new, custom created STA-BIL and 303 Products booth.

When attendees enter the STA-BIL and 303 Products booth, they will be transported back in time as they encounter a replica of a 1950’s garage fully outfitted down to the smallest detail. From the signage to the light fixtures, everything was specially selected to help create a story and a feeling of nostalgia. The booth will also feature historical milestones and items from some of Gold Eagle’s most iconic brands, interactive exhibits demonstrating the importance of proper car care, and educational videos on multiple car related topics. In addition, attendees will be able to experience STA-BIL and 303 Products firsthand and learn how to protect their vehicles from the inside out to keep their classic and current cars running and looking their best.

“Through this partnership, we created a custom multi-level experience that will give Mecum attendees and fans at home the opportunity to engage with our STA-BIL and 303 Product brands on a whole new level,” said Tom Bingham, senior director of marketing at Gold Eagle. “From our new booth space, access to industry experts and advanced opportunities to try our new products, Mecum attendees will get VIP access and information that they can’t get anywhere else, and we look forward to unveiling all the details in Kissimmee.”

In addition to engaging with STA-BIL and 303 Products in the interactive booth designed by Evo Exhibits and online, viewers at home will also be able to experience all the fun as the events will be aired on NBC on Jan. 31 from 2- 3 p.m. EST and on NBCSN throughout the weekend.

For more information about Gold Eagle, please visit www.goldeagle.com, and for more details on Mecum Auctions, please visit www.mecum.com.

About Gold Eagle Co.

For more than 80 years, Gold Eagle® Co. has been an industry pioneer in the production and distribution of aftermarket fluids and additives. We create products that help preserve, protect and enhance the performance of engines everywhere. We are a leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals. Privately held and headquartered in Chicago, Gold Eagle Co. is the manufacturer of leading brands, including STA-BIL® Fuel Stabilizer, HEET® Gas-Line Antifreeze, NO LEAK® Treatments, 104+® Octane Boost, Start Your Engines!®, DieselPower!® Diesel Additives, 303® Aerospace Protectant and 303® Fabric Guard. To view our complete line of Gold Eagle products or learn more about the Company, please visit http://www.goldeagle.com or “like” our STA-BIL, 303 Products, Start Your Engines! or Engine Answerman pages on Facebook. For product questions, please call us at 800-621-1251 or follow us on Twitter @GoldEagleHelp.

All trademarks, service marks and trade names, including STA-BIL®, HEET®, Start Your Engines! ®, NO LEAK®, ALUMASEAL®, Gold Eagle®, DieselPower! ®, Golden Touch®, 104+®, Cool Rides Online® and 303® Products used herein are trademarks or registered trademarks of Gold Eagle Co. The aforesaid families of related marks, images and symbols are the exclusive properties and trademarks of Gold Eagle Co. Any other product or company names mentioned herein are the trademarks of their respective owners.

About Mecum Auctions

Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 29 years, now offering more than 20,000 lots per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit Mecum.com or call (262) 275-5050. Follow along with Mecum’s social media news and join us on Facebook, Twitter, YouTube, Pinterest and Instagram.

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