June 30, 2021 (Chicago, Ill) – Gold Eagle Company, a privately held, family-owned full-service contract packager and branded solutions provider of fuel additives, surface protection, cleaners, detergents and industrial fluids, has announced the retirement of Robert F. (Bob) Hirsch.

Mr. Hirsch joined Gold Eagle in 1957 alongside his father, company founder Armin Hirsch, and has served as Chairman and most recently as Senior Vice President and Director.

“Bob Hirsch is known throughout the automotive aftermarket and is considered a beloved icon for our industry,” said Gold Eagle® Co CEO Marc Blackman.  “Bob has touched and mentored so many people in our industry.  Our company and the aftermarket industry simply would not be the same without Bob Hirsch.”

For the past 10 years, Mr. Hirsch has chaired the Automotive Aftermarket Charity Foundation (AACF), to provide financial support for industry employees and their families and has been active in fundraising for the American Cancer Society

Mr. Hirsch will continue to serve on the company’s Board of Directors and his brother Rich, will remain as Chairman.

About Gold Eagle Company

Founded in 1932, Gold Eagle® Co. is a family owned and operated full-service private label manufacturer. Leveraging its existing, proprietary expertise in the lubricant, fuel additive, and surface protection verticals, Gold Eagle takes established product lines and expands legacy brands into new verticals.

Gold Eagle® Co is an industry pioneer in the production and distribution of performance chemicals and surface treatments. Gold Eagle Co. is driven to produce innovative products that protect and preserve the things we love, and its award-winning lineup of products includes STA-BIL®, 303® Products, TriNova® and HEET® Gas-Line Antifreeze. For more information, please visit

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