Gold Eagle Co. Announces Focus on Innovation Ahead of 2022 90th Anniversary
December 10, 2021 (Chicago, Ill) – Gold Eagle Company, a privately held, family-owned and operated manufacturer of performance chemicals, surface treatments, and a full-service contract packager, has announced their commitment to innovation ahead of its 90th anniversary in 2022.
Matt Banach has been named Executive Vice President of Market Innovation and will have full responsibility for New Product Development and Innovation to meet and exceed consumer expectations. He will also operate as the Gold Eagle Brands/Operations Liaison involving Packaging, Supply Chain Solutions and Product Management/Forecasting to ensure continued innovation across all departments within the organization. Banach joined Gold Eagle in 2011 as a Technical Sales Representative and has held the positions of Event Manager, Brand Creative Director, and most recently Vice President of Marketing.
Additionally, in support of the company’s product and marketing innovative efforts, Jennifer Robertson has been named Director of Marketing with full-scope responsibility for Consumer Insights & Brand Management, Digital Marketing, Content Marketing, and Event Marketing. Robertson joined Gold Eagle in 2001 and has held many positions within Brand Management playing an integral role over the years in helping build the majority of the company brands, most notably STA-BIL® and 303®.
“Innovation at Gold Eagle is more than developing new products,” said CEO Marc Blackman. “When we find new solutions to current problems or improve internal processes that optimize key resources, we are demonstrating innovation. In our evolution as an organization, we continue to innovate by connecting with our customers and consumers, enabling new product development, and creating efficiencies in how we operate.”
Founded in 1932, Gold Eagle® Co. is a family owned and operated full-service consumer products and private label manufacturer and an industry pioneer in the production and distribution of performance chemicals and surface treatments. Gold Eagle Co. is driven to produce innovative products that protect and preserve the things you love, and its award-winning lineup of products includes STA-BIL®, 303® Products, TriNova® and HEET® Gas-Line Antifreeze. For more information, visit www.goldeagle.com.