Gold Eagle Company, a full-service contract packager and branded solutions provider of fuel additives, surface protection, cleaners, detergents and industrial fluids, has named Renee Hantz as Director of Private Label.

Renee comes to Gold Eagle with 15 years of manufacturer-to-distributor sales experience in the JanSan, industrial and maintenance, repair and operations (MRO) spaces with expertise in developing private branding programs for independent distributors, strategic accounts and group purchasing organizations.

“In her new role, Renee is launching a bolt-on program within functional fluids where distributors can add additional revenue to their existing account base,” said Mark Bozich, Vice President of Private Label at Gold Eagle.  “Focusing on distributors with strong ties to educational, municipal and businesses that have inhouse fleets to maintain, the Motor Force package is the perfect add-on for distributors that seek to lock out the competition by being a one-stop-shop.”

Distributors can learn more about this very profitable and unique offering by visiting

“Coming from the cleaning products side of the business selling to schools, big business and the government, I never realized the huge amount of non-cleaning chemicals the bus barns and fleet maintenance garages consume,” said Hantz. “Now I see the transportation fleets and the enormous amount of gasoline powered maintenance equipment as real opportunity for the traditional JanSan distributor. This business of functional fluids for motor vehicles brake, transmission, diesel and small engine treatments is real opportunity that distributors have been walking by for years. With Gold Eagle we have an easy-to-implement portfolio of products that each distributor can sell to every one of their larger accounts.”

About Gold Eagle Company

Founded in 1932, Gold Eagle® Co. is a family owned and operated full-service private label manufacturer. Leveraging its existing, proprietary expertise in the lubricant, fuel additive, and surface protection verticals, Gold Eagle takes established product lines and expands legacy brands into new verticals

Gold Eagle® Co is an industry pioneer in the production and distribution of performance chemicals and surface treatments. Gold Eagle Co. is driven to produce innovative products that protect and preserve the things we love, and its award-winning lineup of products includes STA-BIL®, 303® Products, TriNova® and HEET® Gas-Line Antifreeze. For more information, please visit

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