Gold Eagle Co. Launches Motor Force™ Brand for Distributors

Motor Force allows distributors entry into the highly profitable engine fluids market.

September 1, 2021 (Chicago, Ill.) – Gold Eagle Co. has announced the launch of Motor Force, a new product line that includes the top-moving universal engine fluids mechanic shops use every day along with complementary cleaners and protectants. This is a category that JanSan distributors typically do not offer yet.

Motor Force is the first brand offered by Gold Eagle exclusively for B2B businesses. Seeing a gap in the market, Motor Force was created as the ideal portfolio for any distributor seeking to expand their share of wallet into the multibillion-dollar market of functional fluids and vehicle care chemicals since many of their customers currently purchase these products, although usually from higher priced retail stores.

“Distributors are already selling cleaning and MRO supplies to companies with maintenance departments and mechanic shops like schools,” said Mark Bozich, vice president of private brands. “This makes Motor Force products an easy market segment to bolt-on to existing orders.”

Providing even more flexibility, Motor Force can be rebranded under a company’s established brand name as a line extension. Gold Eagle provides a full-service experience to guide companies through the process step-by-step.

“We understand how to create, launch and grow brands, and have been helping businesses do it for nearly 90 years,” said Bozich. “Motor Force is the culmination of all that experience in creating the best products and delivering the best experience for our customers.”

About Gold Eagle Co.

Founded in 1932, Gold Eagle® Co. is a family owned and operated full-service private label manufacturer. Leveraging its existing, proprietary expertise in the lubricant, fuel additive, and surface protection verticals, Gold Eagle takes established product lines and expands legacy brands into new verticals

Gold Eagle® Co is an industry pioneer in the production and distribution of performance chemicals and surface treatments. Gold Eagle Co. is driven to produce innovative products that protect and preserve the things we love, and its award-winning lineup of products includes STA-BIL®, 303® Products, TriNova® and HEET® Gas-Line Antifreeze. For more information, please visit and


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