65.2K Followers
Demographics – M 25-50
A product of our partnership with GRIDLIFE, Team Sally Racing has been an amazingly active member of our influencer team. Featuring products from both STA-BIL & 303 she is willing to help with any campaign. Her career as a racer helps tap into a younger demographic and her bright red Honda Civic is easily noticed on the grid. Through drifting, racing, and documenting the build process she fits in well with plenty of the themes we include in our content.
75.6K Followers
Demographics – F 30-45
Tool Girls Garage was originally a part of our Fall campaign for STA-BIL. She had some of the highest engagement of the influencers involved in that campaign. Her page focuses on DIY projects around the home. Woodworking is a key focus and STA-BIL Rust Stopper has been received very well in that community. Having a page with a strong female following is a huge bonus for STA-BIL and lets us break into that market with a strong influencer.
89.5K Followers
Demographics – M/F 25-45
Jon Peters is all about home maintenance. His YouTube and Instagram attract homeowners, young families, and lawn care fans alike. With easy to follow how-tos and solid advice he brings a neighborly sense of familiarity and trust. Tying in our product with a page that exhibits similar values to what we strive for is always a benefit. His fan base is active and he makes sure to stay involved with them in the comment section. He is already familiar with most of our products but we will continue to keep him updated on new releases as well.
296K Followers
Demographics – M/F 18-45
Meanwhile in Wisconsin is a showcase of a lot of what it means to live in the Midwest. The page is built to be funny and doesn’t necessarily have an automotive, OPE, or marine focused audience. It does have an audience that will connect to a product from Chicago and to a midwestern, family-owned company. Through the host’s personality they’re able to tie in plenty of funny ways to showcase some of the ways people can use STA-BIL around their home.