Great 'Mow-Ments'
In Lawn Mower Racing History
STA-BIL National Lawn Mower Racing
Series
April
Fool's Day, 1992
Formation of the U.S. Lawn Mower Racing Association and first
STA-BIL Nationals announced in New York Times, USA Today,
Washington Times, Los Angeles Times and Chicago Tribune.
Memorial Day,
1992
The Dixie Chopper Jet, The World's Fastest Lawn Mower, named
as Official Pace Mower
Labor Day
Weekend, 1992
Inaugural STA-BIL Nationals held near Chicago; covered on
CNN Headline News; named one of the "Top Five Special
Events" by Inside PR magazine
April Fool's
Day, 1993
Inaugural Grass Cutter's Ball held to honor start of lawn
mower racing season.
May, 1993
Featured on ABC-TV's Home Improvement season finale
Labor Day
Weekend, 1993
STA-BIL Nationals featured live on CBS This Morning and in
AutoWeek magazine
November,
1994
Featured on Paul Harvey Radio Network on 1300+ ABC affiliates
Summer, 1995
STA-BIL Regionals series expands to 12 U.S. Cities and is
featured in Modern Maturity magazine
Labor Day
Weekend, 1995
STA-BIL Nationals 30-minute Prime/Sportschannel TV show reaches
60 million households nationwide. Video News Release reaches
6.5 million viewers in 42 markets
Christmas
Day, 1995
Featured on internationally-syndicated TV show Inside Edition
February,
1996
Named Top Entertainment/Media Event of 1995 by BrandWeek marketing
magazine.
September,
1996
Video News Release airs in 55 U.S. markets (including 28 segments
airing in top 20 markets) plus overseas, garnering more than
10 million viewer impressions.
April Fool's
Day, 1997
Feature story on the front page of the Wall Street Journal
(Marketplace). Stories also appear in New York Newsday and
Newsweek.
May, 1997
Mattel Hot Wheels releases "Home Improvement Action Pack"
featuring Dixie Chopper Jet Powered Mower and STA-BIL Nationals
logo on front and back of packaging.
December,
1997
Featured on TNN Friday Night Motor Madness, CNBC Great Stuff
and named as one of three best sports quotes of 1997 by Newsweek
magazine.
January, 1998
Web site listed on Yahoo! Internet search engine; named "Worst
of the Web" and "Best of the Web."
April, 1998
Featured in Esquire magazine and Fox Network newscasts nationwide
May, 1998
Featured in Snapper newsletter
June, 1998
Featured on TV series "It's A Trip" airing in 41
million U.S. homes via The Disney Channel.
July, 1998
Presented a night of lawn mower racing at legendary Charlotte
Motor Speedway
Fall, 1998
4-Race Series airs on Nashville Network (TNN) Motor Madness,
reaching 60 million homes
January, 1999
USLMRA membership tops 500 in 40 states, Canada, England,
New Zealand and Australia
April, 1999
Snapper announces Snapper Safety Program and partnership with
STA-BIL Series
Summer, 1999
Exhibition races at Atlanta Motor Speedway and Texas Motor
Speedway August, 1999 STA-BIL Racers compete in the famous
British Lawn Mower Racing Association 12-Hour Race
Fall, 1999
TNN broadcasts 6-week series of STA-BIL Lawn Mower Racing
June, 2000
Article on Lawn Mower Racing and color photo appears on front
page of New York Times.
July, 2000
Inaugural STA-BIL 'Rider Cup Challenge' with British Lawn
Mower Racing Association.
August, 2000
Featured on Fox Sports Net South (8 million viewers)
September,
2000
STA-BIL National Lawn Mower Racing Series featured on CBS-TV
Early Show with Bryant Gumbel
October, 2000
Sports Illustrated featured STA-BIL Lawn Mower racing on inside
back page column.
Nine-week television Series airs on Speedvision network.
2001
A Lawn Odyssey STA-BIL Racing expands into Canada.
Speedvision airs seven week Series.
2002
Expansion of USLMRA Local Chapters across the country 20 Local
Chapters by summer, 2002.
Mowers turn 80+ mph at legendary Bristol Motor Speedway
STA-BIL Nationals expands to 2-day racing extravaganza.
2003
Discovery Channel airs Turf Rockets: The Cutting Edge, reaching
86.9 million homes
STA-BIL Nationals televised on ESPN2.
2004
Featured in Hollywood movie The Prince and Me from Paramount
Pictures, with lawn mower racing as a key element of the screenplay.
Mowers race live in New York’s Rockefeller Plaza for NBC Weekend
Today Show, March 20, First Day of Spring, 3.7 million viewers.
STA-BIL Nationals televised on ESPN2.
2005
“Yes, Dear” CBS-TV sitcom features lawn mower racing and NASCAR
star Greg Biffle.
Gold Pinnacle Award from International Festivals & Events
Association (IFEA) for Best Media Relations Campaign.
STA-BIL Nationals televised on ESPN2.
2006
Featured on USA Network’s “Characters Welcome” promotional
campaign.
Featured on Opening Day of the 2006 New York International
Auto Show.
Featured on USA Network’s "Characters Welcome" promotional campaign.
Featured Opening Day of the 2006 New York International Auto Show.
2007
Two 30-minute shows air on Outdoor Channel “Motor Madness” Series as part of "High Octane Friday Night."
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