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TIMELINE

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Gold Eagle's History

Nearly eight great decades. That’s how long Gold Eagle has
been perfecting fuel stabilizers and other automotive
additives. Today, our products – including STA-BIL®, Start Your
Engines!®, and many others – are used by millions of people
around the world. The company occupies 400,000 square
feet of manufacturing and distribution space and was named
one of just 50 Inc. Magazine Winning Workplaces in 2011.

How did we do it? Here’s a snapshot, era by era.


1930's - 1940's
 
Armin Hirsch, Founder of Gold Eagle Co.



Gold Eagle’s founder, Armin Hirsch, opens a
small shop in Chicago to help prevent and
cure engine problems. Clientele grows at a
rapid pace.




1950's - 1960's

Armin's Son Bob HirschArmin's Son RichHirsch


 
Armin's sons, Bob and Rich, come on board.




New plant on Clybourn St.

Our expanding company needs more space.
Gold Eagle moves, first to a three-building
facility and later to a 100,000-square-foot factory.



1970's
 
Power Steering Fluid



At a time when automobile efficiency reigns,
Gold Eagle is a pioneer in the automotive
aftermarket industry.

We open a second plant and begin molding
our own HDPE (high density polyethylene) bottles.



 
Brake Fluid

 
Consumers now have direct access to power
steering fluid, thanks to Gold Eagle.

We're the first company to package brake
fluid in plastic funnel bottles.




1980's


New plant on Kildare Ave.
 We need more space. Again. This time, it's a
200,000-square-foot facility.

Our masterminds invent a tire inflator with a
hose dispenser. The product is immediately
in high demand.



Original STA-BIL Bottle





              Gold Eagle acquires STA-BIL®, the #1 fuel
               stabilizer on the market.





1990's

USLMRA Racing

Gold Eagle is now exporting directly to
international markets.

We bring lawn mower racing to America. Its
popularity spreads quickly, so we create the
U.S. Lawn Mower Racing Association.

104+ Octane Boost Original HEET Bottle


 HEET® Gas Line Antifreeze and 104+® Octane
Boost
are added to our product line.

Time to open a 150,000-square-foot
distribution center.



Early 2000's

 
DieselPower!AlumAsealStart Your Engines!NO LEAK
 
          We develop, acquire and introduce several
      brands that solve a number of automotive issues:
           DieselPower!®, AlumAseal®, NO-LEAK®, and
                           Start Your Engines!®.




STA-BIL Ethanol Treatment  STA-BIL Marine


We expand the STA-BIL® line to include
much-needed marine formula and ethanol
treatment products.






The Company Gets Noticed

 
Ernst & Young Banner

Ernst & Young designates Bob and Rich
Hirsch, now Chairman and Vice President of
the company, respectively, Illinois
Entrepreneurs of the Year.


Execs with award

Gold Eagle is named an Illinois Manufacturer
of the Year.

Interactive Health Solutions deems us one of
the healthiest companies in America.

Award Poster




 
               Gold Eagle becomes one of Inc. Magazine's
               50 Winning Workplaces.




 





 
 



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