Gold Eagle, headquartered in Chicago and privately held, was founded in 1932 by Armin Hirsch. For more than 70 years, Gold Eagle has been an industry pioneer in the production and distribution of aftermarket fluids and additives. We are an innovator and leader in the product development, manufacturing, marketing, and distribution of branded engine performance and maintenance chemicals. Our headquarters, manufacturing, and distribution facilities occupy over 350,000 square feet in the heart of Chicago’s industrial hub.

Gold Eagle’s state-of-the-art manufacturing plant includes in-house plastic bottle blow molding along with complete blending, filling, labeling, and packaging operations for products ranging in size from 4 oz. bottles to 55 gallon drums. Our modern and efficient warehousing and shipping facilities have drop-shipment capabilities and provide accurate, complete, and on-time fulfillment of customer orders. On-site laboratory facilities and staff have helped establish Gold Eagle as a leader in product formulation and innovation, providing for testing and quality assurance from the very start of the product development/production process. We have a guiding principle that we will never put any formulation in a bottle that doesn't meet the claims on the bottle…that is the product will absolutely do what is says it will do. In addition, all products are sold with an unconditional money-back guarantee.

The company has three separate business units. The Retail and Installer Brands Group markets and sells more than 100 branded products including HEET® Gas-Line Antifreeze, STA-BIL® Fuel Stabilizer, 104+® Octane Boost, NO-LEAK® Treatments, AlumAseal® Radiator Stop Leak, DieselPower!™ Diesel Additives, Gold Eagle® brand, and Golden Touch® (our brand of chemical products designed for the professional installers market) to wholesalers, retailers, and installers in North America. The Private Brands Group supplies over 400 different OEM and private branded products into the majority of the top engine-related original equipment manufacturers and retail marketers. The International Group sells branded and private labeled products to distributors in over 70 countries.

Gold Eagle brings an enormous measure of history and experience to today’s aftermarket. Throughout the company’s history, Gold Eagle has helped pioneer a number of significant product and packaging innovations including the industry’s first use of polyethylene bottles, the introduction of premixed windshield washer antifreeze and the first functional-neck bottle for brake and power steering fluid. This tradition of innovation and industry leadership led to Ernst & Young naming Bob and Rich Hirsch together as their 2002 Entrepreneur Of The Year!

We are most proud of the men and women of Gold Eagle who truly make the difference. Each plays an active part toward a common goal: step-by-step, with attention to detail, getting it right, and customer satisfaction being our top priorities. Our Core Values describe a culture based on teamwork, continuous improvement and unsurpassed customer service. We are fortunate to have long-term employees committed to the success of the company and a culture that empowers them to perform for our customers.