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ABOUT GOLD EAGLE

HomeAboutAbout Gold Eagle

About Gold Eagle

Makers of STA-BIL, HEET and More

After millions of satisfied customers and an Inc. Magazine Winning Workplace award, it's hard to believe the company behind some of the world's most trusted automotive brands started out as a one-man operation.  

It's true. Back in 1932, it was just Armin Hirsch at the small storefront on Cicero Avenue in Chicago. Despite the company's small size, clientele grew quickly. That's what happens when a distributor-turned-entrepreneur vows to produce only the most innovative automotive chemicals-ones that truly prevent and cure the toughest engine problems. 

Yes, a lot has changed in the past eight decades. Gold Eagle's headquarters now occupy more than 400,000 square feet in the heart of Chicago's industrial district. Millions of loyal customers rely on our products like STA-BIL fuel stabilizer, 104+ Octane Boost, and HEET Gas-Line Antifreeze. And by the way, the sons of this former one-man shop were named Entrepreneurs of the Year by Ernst & Young in 2002. 

Yet amid all this change, it's what's stayed the same that really matters. Things like our integrity. And reliability. Gold Eagle has always been (and always will be) defined by a core mission and set of values that we take very seriously. Our products are carefully tested to ensure they do exactly what the label says they will, and each bottle is backed by an unconditional money-back guarantee. So it's not surprising that our employees-from executives to chemists-are regular users of Start Your Engines!, STA-BIL, NO LEAK, HEET and other Gold Eagle products. 

Yes, there's more history. And more that goes into the making of our fuel stabilizers and other products. Here are a few of the highlights. 

Manufacturing

Gold Eagle's manufacturing plant includes:
 - An on-site lab for testing and quality assurance
 - In-house plastic bottle blow molding
 - Complete blending, labeling, and packaging operations
 - Sizes ranging from 4 oz. bottles to 55 gallon drums
 - Extensive warehousing and shipping facilities

Sales

Gold Eagle has three separate business units:

The Retail and Installer Brands Group sells more than 60 products - including STA-BIL fuel stabilizer, Start Your Engines!, HEET Gas-Line Antifreeze and many others - to wholesalers, retailers and installers in North America. 

The Private Brands Group supplies more than 400 original equipment manufacturer and private branded products to top manufacturers and retailers. 

The International Brands Group sells branded and private branded products to distributors in more than 70 countries. 

Innovations

Gold Eagle is continuously coming up with new products, promotions and methods that solve problems and save customers money. For example, Gold Eagle was the first in the automotive aftermarket industry to: 
 - Develop in-house blow molding to allow for greater flexibility in retail production and inventory management.
 - Introduce cost-saving brake fluid in plastic bottles.
 - Craft convenient, pre-mixed windshield washer fluid. 
 - Construct a hose assembly for tire inflator products, making them easier to use. 


 

 



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4400 S. Kildare • Chicago, IL • 60632 • Toll Free Phone: 800.367.3245 • Fax: 773.376.5749 • marketing@goldeagle.com
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